U.S. Lighting Trends, a publication dedicated to the lighting industry, partnered with us to expand its LinkedIn presence and drive niche traffic to its website. Our team managed the company’s LinkedIn page, posting nearly every business day for a full year.
Each post was crafted to resonate with lighting professionals, from manufacturers to designers and specifiers, while aligning with the latest news and product innovations in the industry.
Despite being in a highly specialized market, the results were strong. The page gained more than 500 followers and generated nearly 100,000 impressions over 12 months. Most importantly, the campaign succeeded in driving targeted traffic to the U.S. Lighting Trends website, increasing awareness and readership among a highly defined professional audience.
This project demonstrates how consistent, relevant content paired with industry insight can create long-term value, even in niche B2B markets.
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