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Philip Kotler Answers Questions About Marketing
As a communications professional, have you ever wondered whether you should be considered part of the marketing team or a separate department? At the end of the day, if you are not involved in price decisions or do not have a say about placement, should you be considered a marketing specialist? We asked this question to Philip Kotler.
Lars Silberbauer on Adapting to Change
In a recent discussion, Lars Silberbauer, renowned for his work with Lego and the Olympics, explored the evolution of traditional marketing models. He introduced Karl Weick and his book “Sensemaking in Organizations.” Here is what Lars says based on Karl’s Weick’s book.
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