Category: Uncategorized
LinkedIn Growth for U.S. Lighting Trends
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U.S. Lighting Trends, a publication dedicated to the lighting industry, partnered with us to expand its LinkedIn presence and drive niche traffic to its website. Our team managed the company’s LinkedIn page, posting nearly every business day for a full year. Each post was crafted to resonate with lighting professionals,…
Seth Godin on Marketing, AI and Customer Connection
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Some insights from Seth Godin, a renowned American author, entrepreneur and marketing expert. • Use AI, or you will be used by it. It is happening, and you cannot deny it. How well you use it will be your advantage. • Get close to the customer. Spending six hours in…
Boozie Baked Company: Newsletter Launch and Logo Redesign
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We collaborated with Boozie Baked Company, a bakery specializing in wine-infused cupcakes, to boost their brand presence and engage customers more effectively. Founded in 2021, Boozie Baked offers a unique concept of wine-infused cupcakes where all the alcohol is baked out, ensuring their cupcakes are safe for all to enjoy.…
Lessons from Lars Silberbauer on flexible marketing strategies
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In a recent discussion, Lars Silberbauer, known for his work with Lego and the Olympics, explored the evolution of traditional marketing models. He introduced Karl Weick and his book Sensemaking in Organizations. Here is what Lars says based on Weick’s book: These points resonate in our unpredictable world, where the…
Is Communications Part of Marketing? Insights from Philip Kotler
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As a communications professional, have you ever wondered whether you should be considered part of the marketing team or a separate department? At the end of the day, if you are not involved in price decisions or do not have a say about placement, should you be considered a marketing…
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