Stay updated with our insightful blog articles covering marketing trends, success stories and industry news. Discover expert tips to elevate your communication strategies.
Why Communications Is Essential to Marketing Success
As a communications professional, have you ever wondered whether you should be considered part of the marketing team or a separate department? At the end of the day, if you are not involved in price decisions or do not have a say about placement, should you be considered a marketing specialist? We asked this question to Philip Kotler.
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Lars Silberbauer on Adapting to Change
In a recent discussion, Lars Silberbauer, known for his work with Lego and the Olympics, explored the evolution of traditional marketing models. He introduced Karl Weick and his book Sensemaking in Organizations. Here is what Lars says based on Weick’s book.
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Seth Godin on Marketing, AI and Customer Connection
Here are some insights from Seth Godin, a renowned American author, entrepreneur and marketing expert, shared during the Strategic Marketing monthly talks at NextMBA.
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